Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees

Presenter: Emily Dick & Alyssa Peltier

Wednesday, November 3, 2021
1:00 PM EDT
Watch Now

Getting attendees to your events isn’t easy. From virtual conferences, to webinars, to in-person events, attendees are overwhelmed with all the ways they can network and learn.

How do you cut through the noise and prove that your event is the one to attend?

Join us to find out how to make your event communications more effective to increase attendance and extend the reach of your events.

In this webinar, you’ll learn:

  • - Best practices for marketing before, during and after events
  • - Alternative marketing channels which are now (or will be) the new norm
  • - How to extend and harness the power of your events 

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Emily Dick, Director, Demand Generation, Cvent

Emily is a passionate demand gen marketer with 14 years experience delivering profitable marketing campaigns and strategies. She strives to be a pivotal player in an organization ensuring that marketing is delivering on revenue targets. Emily is an expert in demand generation and marketing operations with a focus on using the right metrics to make better decisions.

Alyssa Peltier, Senior Manager, Industry Solutions, Cvent

Alyssa is a marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the needs of the business. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her latest role, Alyssa is now responsible for using her background in Meetings and Events to develop and educate the broader market on the evolving landscape.

Visit Our Sponsor



Watch Now

Newsletter Subscriptions

Meetings Today Newswire – Up-to-the-minute industry news distributed Tuesday - Thursday.
New & Renovated – Monthly highlights of facilities in various stages of renovation.
Michael Cerbelli's: The Hot List™ – Michael Cerbelli identifies fresh trends in the ever-changing events marketplace. Distributed every other Monday.


Subscribe today to stay up-to-date on the meeting industry.

Check the boxes of the newsletters that interest you, enter your email, then submit the form.