Backstage Pass: Producing Compelling Content that Drives Engagement

Presenter: Julie Haddix & Alyssa Peltier

Wednesday, May 12, 2021
1:00 PM EDT
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Whether virtual, in-person, or hybrid, one thing rings true–content is king. But in this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement?

We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program.

Join this webinar and you’ll learn:

  • - The content, production and technology levers that dial up engagement
  • - New tools and production tips that make ‘Zoom fatigue’ a thing of the past
  • - Keys to working with A/V pros to bring your content to life for virtual and hybrid events

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Strategic Planning Domain of the CMP or CMP-HC Standards.




Julie HaddixJulie Haddix

Julie Haddix is the Senior Director, Industry Solutions for Cvent, Inc. She has worked for Cventfor over 13 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, leading the event marketing and content development efforts. In her current role, she oversees strategic content direction for the event marketing and management platform. Julie graduated from the McIntire School of Business at the University of Virginia with aB.S. in Commerce and concentrations in Marketing and Management. She lives in Westchester County, NY with her husband, 3-year-old son, and their new baby girl.

Alyssa PeltierAlyssa Peltier

Alyssa is a marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the needs of the business. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her latest role, Alyssa is now responsible for using her background in Meetings and Events to develop and educate the broader market on the evolving landscape.

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