A Hybrid Meetings Primer: The Rise of the Smart Venue

Presenter: Mary Ann Pierce & Michelle Bruno

Wednesday, March 31, 2021
1:00 PM EDT
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When we return to onsite meetings, we will see the rapid rise of the “Smart Venue.” In a hybrid event environment, venues will need to invest in smart technology to assist the returning event organizer in managing the new, and at times daunting, digital needs of their events to reach their Web-only audience while also protecting the health of onsite attendees. Venues will need a major tech reboot that will scale at cost-efficient prices. 

By investing in Smart Venue technology, venues and destinations can purposefully partner with organizers to share the cost of digital, but also share the detailed business data, personalization, monetization and perhaps participate in the syndication of video session content similar to a TEDx presentation.

Join Meetings Today and hybrid event pioneer Mary Ann Pierce of MAP Digital for this free, one-hour webinar that will discuss the new interdependence of organizers, venues and technology platforms in building better meetings and events where everyone, especially the attendee, wins.

By participating in this webinar, you will learn the following:

  • How to create a touchless environment for registration, presentation management, webcasting and all onsite functions.
  • How robust internet access and flexible network infrastructure is no longer an option…it is oxygen.
  • How the integration of technology platforms will be the next innovation, with all stakeholders working on one platform.

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Mary Ann PierceMary Ann Pierce
MAP Digital

With over 20 years in the field, Mary Ann is a consummate professional and entrepreneur. She has totally redefined the concept of value in the management of events and use of data to increase her clients results onsite and virtually. She’s amazingly bright and has built her company the hard way, investing her time, capital, and brilliant ideas into a methodology that works in the real world to the benefit of her customers. Mary Ann and MAP Digital are the only ones out there who can put together a digital solution that allows the customer to measure what their audience is trending towards and giving them the digital tools to react in real-time to overachieve their objectives. Mary Ann delivers “the goods”—trustworthy and extremely capable and responsive.

Michelle BrunoMichelle Bruno, CEM, CMP, MPC
Bruno Group Signature Services

Michelle Bruno is a technical marketing writer, event-technology blogger and technology journalist based in Salt Lake City. She writes for event-industry publications and develops content and content strategies for event-industry technology companies and agencies at Bruno Group Signature Services. She also publishes Event Tech Brief, a website on event technology and serves as a judge for several event technology award competitions.


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